Star Mall hold High-Level Business Forum in Shenyang

On September 16th, 2011, Star Mall Shenyang Plaza carried out a high-level business forum entitled “New Tiexi, New Commercial Circle New Development” with the participation of the Tiexi Government, Star Mall Group CEO, IKEA Shenyang Store Manager, Robbinz Department Store Project Manager, Gome Electrical Appliance North General Manager, McDonald’s Senior Development Director, Huayi Brothers Cinema National Marketing Director, Auchan Hypermarket Vice Expansion Director and Mothercare General Manager.

During the conference our esteemed guests got a chance to share their views on the rapid economic development of Tiexi district, Beier Road area, transformation of Beier Road area from an “old industrial” area into the New Commercial Circle.

Star Mall and IKEA, as the developer and retailer who pioneered in the initiation and transformation of Beier Road commercial district have shared their views on current economic situation and future development plans. IKEA and Star Mall already have successful projects all over the world and now they bring their success to be shared with Shenyang, Tiexi District.

Star Mall expresses its strong belief in the bright future of Tiexi by investing heavily in the commercial development of this area as well as introducing first time established retail brands to the Shenyang market such as Auchan French hypermarket, department store from Indonesia, Mothercare from United Kingdom, Silk and Cashmere from Turkey, etc These brands have chosen Star Mall Shenyang Plaza as part of their of their expansion program and consequently their choice show their support and belief in Tiexi New Commercial Circle.

During the Forum guests got a chance to hear opinions of the brands already existing and successful in Shenyang Market - Gome Electrical Appliance and McDonald’s. These brands have joined Star Mall Shenyang Plaza to provide more variety of choices from image and innovation in design as well as quality of products to Tiexi consumers. Moreover, McDonald’s was proud to announce that their meat has become 100% natural since April 2011.

This new strategy will be implemented in Star Mall Shenyang Plaza McDonald’s store; as well as the new store design concept, which is in line with the kind of retailers that Star Mall wishes to engage in, in the Mall.

With Star Mall Shenyang Plaza, IKEA store, variety of brands settling in Beier Road Commercial Area, we believe can ensure prosperous future, successful development and comfortable life of Tiexi New District!